iPhone & The Art Of Selling Touch-screen Phones

This post has got nothing to do with the iPhone; 3G or otherwise

Sometime back, when i was still an B-schooler unschooled in the art of marketing, i had made a few video ads for a competition @ IIM Kozhikode. Our presentation was on Touch-screen mobile phones & i remember we got ripped apart by the judges because they perceived touch-screen technology to be a distant futuristic invention & we weren’t to sully the good ol’ name of the art of snake-oil selling. Now, that the iPhone has seen the light of the day even amongst cave-dwellers, i hope those good folks are living on a steady diet of humble pie. Here ends the obscure iPhone reference.

Disclaimer: I don’t have the license to use music from Enya’s Watermark, Gladiator OST & Enigma’s Greatest Hits Disc compilations. I just hope that they dont mind

The videos are courtesy Getty Images

From An Advertising perspective, i guess the copy-work is pretty bad; but hey, these were my first vid (and last till now ) vid edits

a) Theme – Doctor & Baby

b) Theme – Redemption

c) Theme – Sensual

Note: Here’s the CC License

Touchscreen Ads by Q is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.
Based on a work at dotstuff.wordpress.com.
Permissions beyond the scope of this license may be available at http://dotstuff.wordpress.com.